Crompton Launchs Ameo Edge 5L Air Fryer With Nutriguard Technology for Healthier Cooking

Crompton Launchs Ameo Edge 5L Air Fryer With Nutriguard Technology for Healthier Cooking

Crompton Greaves Consumer Electricals Ltd. has launched the Ameo Edge 5L Air Fryer with Nutriguard Technology, featuring an edge-to-edge design, metal interior, SilentPro Technology, and 10 preset menus, priced at Rs.10,999 for Indian consumers seeking healthier cooking.

Crompton Greaves Consumer Electricals Ltd., one of India's trusted names in home innovation, has introduced the Ameo Edge 5L Air Fryer with Nutriguard Technology, expanding its kitchen appliance portfolio with a product designed to meet the evolving expectations of consumers seeking healthier cooking, dependable performance, and everyday convenience. The launch comes as air fryers continue to gain popularity across Indian households as a healthier alternative to traditional cooking methods.

The company said consumers today expect more than just low-oil cooking. Alongside healthier meal preparation, they are increasingly looking for appliances that save time, simplify cooking, and deliver consistent performance without compromising on taste. As awareness around healthier eating continues to grow, preserving the nutritional value of food has also become an important consideration in the overall cooking experience.

Built around Crompton's Nutriguard Technology, the Ameo Edge 5L Air Fryer features an innovative edge-to-edge design that maximises cooking space by offering a spacious interior within a slim footprint suitable for modern kitchens. Its metal interior enhances heat retention to produce golden, crunchy dishes while helping preserve the flavour and nutritional goodness of food and minimising residual odours during cooking. The appliance also incorporates SilentPro Technology, an interactive digital display with 10 preset menus, a see-through window with an integrated lamp, and dishwasher-safe components designed to make daily cooking quieter, simpler, and more convenient.

The Ameo Edge 5L Air Fryer also supports oil-free cooking, enabling healthier everyday meals with significantly less oil. SilentPro Technology allows the appliance to operate at under 52 dB, making it suitable for use at any time of the day. The interactive digital display provides intuitive controls along with 10 preset cooking menus, while the see-through viewing window with an integrated lamp enables users to monitor the cooking process without interrupting it.

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Speaking on the launch, Anand Kumar N, Business Unit Head – Kitchen Appliances, Crompton Greaves Consumer Electricals Ltd., said, "Air fryers have become an integral part of healthier cooking for many Indian households, but as the category evolves, consumers expect more than just low-oil cooking. At Crompton, we have developed the Ameo Edge to address these evolving expectations by combining healthier cooking with dependable performance and everyday convenience. At the centre of this innovation, is our Nutriguard Technology, designed to support superior heat and nutrient retention. Together with intuitive features that simplify everyday use, we are confident the Ameo Edge will become a valuable addition to modern kitchens while making healthier choices easier for consumers."

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The Crompton Ameo Edge 5L Air Fryer will be available through leading retail outlets (MOR/GT) at a price of Rs.10,999/-. Designed for health-conscious families and working professionals, the appliance combines dependable performance, healthier cooking, and everyday convenience, positioning it as a practical addition to modern kitchens.

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Crompton, which has a brand legacy of more than 85 years, is India's market leader in fans and residential pumps and has expanded its portfolio across lighting solutions, water heaters, air coolers, mixer grinders, air fryers, OTGs, electric kettles, irons, built-in kitchen appliances, and other home appliances. The company has also strengthened its presence in the B2B lighting segment with energy-efficient commercial and industrial solutions.

In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reinforcing its commitment to sustainability and innovation. The company has also entered the solar rooftop segment, adding to its renewable energy portfolio that already includes lighting and pumping solutions.

Crompton's focus on energy-efficient products has earned it three National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency (BEE), Ministry of Power. The latest recognition was presented by the Hon'ble President of India, Smt. Droupadi Murmu, for the company's storage water heater in 2023. Earlier, in 2019, the company received awards in the Ceiling Fans and LED Bulbs categories. Crompton has also been recognised as one of India's Best Managed Companies 2022 by Deloitte Private, featured among India's Top 500 Companies 2022 by Dun & Bradstreet India, included in WPP and Kantar's Brand Top 75 Most Valuable Indian Brands list for 2020, and honoured as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

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